An ‘About’ page is one of the most important components of your blog or website. Whether you are running a corporate website to establish your identity on the internet, an online portfolio to impress your clients, or a simple tumblog to share random stuff that amuses you, the importance of an ‘About’ page can never be overlooked.
What makes it so important? Well, the reason is simple: it is the best section of your website where a visitor can expect to find out about you! If your readers like your blog, they will probably want to know more about you, and an ‘About’ page is the place to go! Alternatively, if your visitors hate your website, they will still like to know more about you (though in this case, there will not be much appreciative feelings at work), and once again, an ‘About’ page will serve them the required information.
All said and done, it becomes obvious that having a proper ‘About’ page is essential for the success of your website. In this article, we shall take a look at some ways in which we can create a good ‘About’ page for our websites or blogs.
Writing The Perfect “About” Page For Designers
Tell Them About Yourself!
The purpose of an ‘About’ page is to let your visitors know who you are and what you do. You should adhere to this goal, but at the same time, sort out information that is useful from that which isn’t. For example, telling one about your family history is probably not the best idea (unless you are Prince William, or someone like that).
You should, ideally, start with a description of what you do — if you are a freelance developer who specializes in PHP, say it, and then, very briefly, mention what all you are capable of doing with PHP. Thereafter, move on to talk about your own self: reasons for maintaining the given website or blog, likes or dislikes, etc.
Link, But Don’t Over-Link!
Your ‘About’ page should have certain links that allow visitors to know even more about you, if they so desire. Now, here comes the crucial part: unless you link properly, your page will look like a spammy link-dropper’s heaven.
Mentioning articles that you like (either written by yourself or others) is a good idea: it shows that you really are passionate about stuff you deal with. Similarly, having two or three writing samples too is permissible (though such sample links ideally belong under ‘Portfolio’, not ‘About’). But writing “I like to read awesome books” and then linking ‘read’, ‘awesome’ and ‘books’ to three separate pages looks outright unimpressive.
Lastly, unless you are really keen on not doing so, conclude your ‘About’ page with a contact form or email address, or link to a separate ‘Contact’ page on your website.
Do Not Make it Complex!
Trust me, majority of your website visitors are just interested in the content that you have on offer, and are most definitely not interested in knowing how many marks you got in your High School.
Furthermore, as a rule, try to offer just the brief notes on your ‘About’ page. If you are good with Adobe Photoshop and Illustrator, you can say so. But do not start mentioning the detailed awesomeness level that you have gained with the two products — save that for your resume, which you can even offer as a downloadable PDF or on a separate page.
Oh, and Don’t Forget the Main Thing!
Your ‘About’ page, apart from letting visitors know about you, also serves a hidden purpose: it puts forth the case for your blog or website, and tells visitors that the blog or website they are currently viewing is good enough to subscribe to. As a result, you should make it a point to also mention something about your website. Once again, history about how and why you created the website is not needed: simple information about what visitors should expect to find on the site will do.
Now, over to you. What are your thoughts regarding the above tips? Have your say in the comments below!