Writing content for the Internet comes in a variety of styles. Content publishing has risen to a tremendous state in the World Wide Web and it does bring in a large sum of money. This market has a lot of room for advertisers which are quickly shifting their attention onto the Internet market. Consumers all over the world are accessing websites related to their own interests, and so content publishing has been gaining a lot of attention.

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In this article I want to discuss a few methods you can use for publishing content on your website. There are different terms and methods for defining how you write copy for the web. Realistically this can shift based on your niche, but there are some ideas which are universal among all topics. Additionally there are newer ideas being released all the time and it is worthwhile to keep yourself informed about this rapidly-growing market.

Blogs & Magazines

The most popular form of Internet content publishing is on a blog. WordPress is the fastest open source PHP/MySQL script for getting a new project installed quickly. It is also fairly easy to use since many writers are familiar with the backend admin interface. But the reason I boast about WordPress is because it can work as both a typical blog, and a bigger online magazine.

Some differences between these two forms of publishing are in the style of content, along with the flow of new articles. Typically an online magazine will publish more articles than a blog and write them as smaller pieces. Magazines are built for high-capacity with lots of viewers and a lot of content. But even a tremendous magazine publication could be run on WordPress with the right theme.

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If you are new to online publishing then you might try launching your own blog. It is a quick way to get out there and practice writing about what you know. Keep in mind that you will make some mistakes along the way. But remember that how you bounce back and learn from these mistakes will define your process of learning and growth. Writers need to learn from their past mistakes or be doomed to repeat them.

Landing Pages

For Internet marketers the landing page is a catch-and-grab for visitors. You want to catch their attention while driving them further into the page. Then at some point you want to setup a form to grab their email address – or possibly some other means of communication. The landing page is meant to sell your idea or product to a visitor and hopefully bring them on board to try it out.

Writing web copy for a landing page is a bit more exclusive than other styles of writing. You want to use words that draw attention onto the site and help explain more about what you are doing. Why should visitors want to signup with your website? What possible benefit could it offer to their lives? These are interesting questions to get you started but the process will have a lot of trial-and-error along the way.

Static Websites

Basic plain static sites are another choice that I feel work well online. Google will index your static pages just the same as any blog. However these website are typically not setup to publish new content every day, week, or month. Generally you will find static information sites ranging on topics from home life, cooking, exercise, fashion, and other ideas. Content is generally written about a certain idea and these are broken down into pages and sub-pages.

Visitors who are searching in Google may prefer a static website over a blog because of the nature of the content. Static websites do not usually include a publication date, so the pages remain indefinitely as related to keywords without a set time of writing. Some readers may dismiss a blog post from 2008 assuming it is a few years old and thus not relevant.

Be careful how you write static pages and be sure you have content mapped accordingly. Since these pages will not be updated you want to clean out all grammar and spelling mistakes before driving any traffic. Make sure the paragraphs are not too large so that everything is easy to read.

Email Newsletters

I think a lot of people write off newsletters as an annoyance without relevance in this modern age. With social networks like Twitter and Pinterest why do we need to check our email for updates on a website? Sometimes it is just easier for people who do not access these social communities.

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Writing your own newsletter can be a hassle because often times the copy will change based on your content. Some websites like to send these out weekly, monthly, or even quarterly. The various ranges for newsletters can be confusing to users who are not familiar with the process. But when you write in a style where each key piece of content is highlighted, subscribers may skim through looking for anything interesting.

Be sure to include images and try to drop a lot of the dead weight. Smaller newsletters have proven to be more effective at capturing interest from visitors. Try to keep your newsletter easy to skim and make sure the headlines are big enough to read at a distance. Writing content for a newsletter is similar to a brief review of the latest points on your website, slimmed down to a range of 2-5 topics.

Closing

As long as you are writing content for the web it should generate interest from a community. If you know how to market ideas then it will be even easier drawing attention to your work. I have been writing online for years and it is a powerful means of expressing thoughts and connecting with others who share similar interests. Keep practicing and over time you can learn powerful ideas by treating each project as a unique case study.

Posted by Jake Rocheleau

Jake is a writer & digital designer/illustrator. He writes about all things web and creative. Check out his website for work samples and follow his latest updates on Twitter @jakerocheleau.

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