The tech industry has grown over the past few years thanks to the Internet. Now companies can setup eCommerce websites that showcase their products and market their brand in just a single day. Setting up your own tech site online poses its own set of unique challenges, especially when it comes to design. There are a few things you can do to influence the success of your eCommerce store though, making you stand out in the highly competitive tech industry.
Even though your tech customers might be savvy when it comes to the Internet, no one has the patience to navigate a difficult site. The first concern of all online shoppers — regardless of industry — is how quickly they can buy a product and get back to their lives. It’s imperative that the navigation on your site be simple and effective. Customers should be able to go from page-to-page, search for products, and locate the checkout feature easily. Navigation is automatically integrated into the website template you select, so review that template, and see how the navigation operates before you add it to your site.
Effective Design That Doesn’t Overpower
The purpose of your tech eCommerce site is to sell your products. You need a template that showcases those products effectively, but also doesn’t overpower them. You don’t need an extravagant design, especially in the tech industry. Clean lines, simple layouts, and neutral colors are best for tech products. If you find that your products are competing for attention alongside your website template, it might be time to upgrade to a different version.
User-Friendly Checkout Process
Your user’s experience at checkout is critical for the success of your tech site. If the checkout process requires the user to take multiple steps just to buy an item, it’s likely they’ll go to a different site. Your checkout process shouldn’t be confusing. Use as little steps as possible to complete the checkout process — this might require you to change payment processors or alter the checkout page on your eCommerce platform.
Match the Design and Product Style
There are dozens technical website template styles out there for tech-based eCommerce sites. However, it is important to pick a style that suits the style of your products and your brand. Check the design of your template and make sure it matches with the tech products you’re selling. For example, if you’re selling Apple products, you will want a website that sticks to the style of Apple — clean lines, white and silver. If you’re selling downloadable apps, you’ll want the design to match the types of apps you sell.
Tech products are hard to differentiate for those who aren’t tech-savvy. A well-designed website is one that offers a “featured” or “best-selling” product line. This can be integrated into your website template or may come with the template you’ve selected. Here you will showcase the products that are the best or most recommended. This can simplify the shopping process or give shoppers an idea of where to start on your site.
Sliders are located on the homepage and work like a slideshow. You can highlight products, company information, and more in these spots. For tech websites, sliders are invaluable. You can showcase the latest designs, highlight new innovations and even offer tech advice. Look for a website template that features a slider or has slider compatibility.
Starting a tech website can be easy when you take the steps to do so. Taking your time and crafting a well-designed eCommerce site will increase your return on your investment ten-fold compared to starting a site without proper planning. With hundreds of new websites popping up daily, it’s important you don’t get lost in the shuffle.