A number of small businesses have been pushing their way into digital marketing. This is a realm populated by social websites and ecommerce shops. However recently there is more of a push for local businesses to be available online. One of the best ways to spread the word about your branding and digital identity is through print artwork.
I want to present just a few ideas for managing your company’s branding through print. These could be billboards, posters, flyers, and other typical marketing tools. You will want to ensure that you pay the right companies to build the best products for your cause. It will not be easy, but any great marketing plan will always take some time. Incorporating your brand within print work is a creative solution to bridge the gap between the real world and the Internet.
Great Print Design
A good first step is to determine what type of artwork you need. Branding is a long-term goal and you want to have this around for years. It is worth investigating into what other companies have been using and put together your own thoughts. Notably I have seen graphic shots on Dribbble with a collection of beautiful print artwork that gets published almost daily.
Check out the site among other portfolio networks and take a look around for beautiful print design. See what could work and what could not work. After all, you will know your audience and your company better than anybody else. Would you be able to print flyers or calendars for your readers? Would anybody want to use these products? Take some time to analyze your market and figure out your own best solutions.
HQ Print Products
Marketers who are working with various ideas need to have a dependable source for print work. Many websites online offer great shipping costs and beautiful interfaces for designing your own products. I would have to recommend 24 Hour Print as a great solution for expedited shipping needs. You can have a quick product to your doorstep or mailbox within a day after placing the order.
This is great because you can also have these products shipped out directly to your customers. Consider managing a free giveaway package with some winners who will get copies of your various print products. The digital branding is more than enough to captivate people who are already familiar using your website.
Alternative Services
The use of print branding can be applied onto many other products in the realm of digital artwork. As long as you have a full resolution graphic shot of your logo, the sky is your limit. Check out this really great startup company Shapeways. They provide customization services for various products like jewelry, belts, puzzles, and other oddities. Products which could entice users to enter a contest or even purchase items right from your online store.
The branding effects will take some time and there is no guarantee that you can land other interested users. But with just a little effort you would be surprised how much can get accomplished. And similarly you may be surprised at how many people will actually check out your products – even if only to see what your company has to offer.
Final Thoughts
I do hope these resources may get some people on the right track for print branding. Internet companies do have a lot of potential to bring in customers through printed materials. You can even try selling products in your website if visitors would be willing to buy them! Ideas are practically endless but you have to sort through the bad ones and pick up the gems. Also if you have any ideas or questions on the article feel free to share with us in the post discussion area.
