Where graphic design is concerned, poster design could well be the most sought after project. A poster is a simple media which communicates vital information about a product or an event. For a designer, it could be an inspiration simply to look at a blank page and to imagine what he could do with it. At times, it can also be a source of frustration if you are not sure on how you can start on it!
1. Getting Attention
You need to first decide upon good photographs or another graphic element to work around. Some designers choose to use very graphic imagery, sometimes even disturbing imagery to get their posters noticed. Others could go with a lot of blank space to have a different kind of impact, as long as it works! You could also use a provocative question in bold fonts, to make people stop and look at the poster. This initial step is vital for the poster, because this element is what you will build all others with.
2. Keep it Simple
You need to put ideas across using color and graphic elements, and too much text on a poster is never a good idea. You could provide a url for the audience to look up finer details! Nobody wants to stop and look at a poster that they will have to spend time reading line by line!
3. Use GREAT Fonts, Period!
It is a great idea to even create your own fonts for poster design. At the same time, do not use a font which appears so fantastic that it becomes a paint to decipher! The sans-serif font for instance is a great font for a head line. Do NOT use too many different fonts on a poster – this can have a cluttered final impact.
4. Think Information Consumption
Start the poster with the most vital piece of information, and follow up with statistics of lower priority, which is nothing but plain and simple logic. Place the information in such a manner that the eyes of a viewer follow one piece of information to the other, leading to the lower regions of the poster.
5. Use Colors with Care
You choice of color scheme is vital. Learn color theory if you do not already know it well. Why not use a color pallette to design the poster if you are unsure? Use imagery to compliment the color tones.
6. Think Symmetry
Its all about balance where poster design is concerned. Do not make one end of the poster too ‘heavy’ with information. Dive the entire design into two halves and evaluate the importance of each!
7. Break the Rules!
At times it makes a good poster if you break the rules we have mentioned! What is important is to KNOW the rules so you can break them even better!
We do hope this article has pointed you in the right direction where poster design is concerned. Good luck!