I can’t argue with folks who claim that fast food is unhealthy. It most definitely is, especially in excess. But it didn’t grow into a multinational market for nothing.
Fast food is great when you’re traveling or scrapped for cash. It provides a service that many people desire. As such they’re treated like any other restaurant with clever branding and wonderful design aesthetics.
I’ve collected a series of fast food websites that demonstrate how virtuous design can be mixed with not-so-virtuous foodstuffs. Crafty design is the way into our hearts and our stomachs. We remember what we see and these logos are plastered on highway billboards across the world. Not only do these websites feature usable interfaces and stylish graphics, but the branding techniques are top-notch and worthy of recognition.
Kentucky Fried Chicken