This post shows corporate pages, pages with simple yet elegant designs. It is considered as a corporate trend, to look smart. The layout, as well as the text, expresses very suggestive and clear ideas: a company has a mission and through the immediate image they try to expose if not the whole concept of their mission, at least an attractive key point which best describes their activity, a distinctive plus. Usually the appearance of this distinctive note is quite discreet, by taking the shape of a more simple design than what we’ve exploited in our previous articles.
In fact, the message has to be clear and a minimal, stylish web design is the best approach; a very colorful or crowded home page would make the visitor focus on other aspects, rather than the corporation itself (and its mission).
Corporate web-pages are examples of well structured and accessible sites, with a message sustaining the image or, if the reputation of the group is sound enough, with an image supported by the brand itself – using “pictures” (or logos) already familiar to the public. On the contrary, when the competition is made up of a limited number of top (and solid-branded) providers, companies use a more creative, a touch of diversity (as the retro influence of Mailchimp).