As most designers would already know, the design of a site consists of three basic category divisions of thought processes. These include the site header, the site content and the site footer. You cannot over look anyone one of these three when making a fresh design. Let us keep this in mind when we go ahead and think of creating any one of those sub aspects of site design, including site footers.
Unfortunate as it may seem, many designers think of footer design as a low priority objective. During the earlier times of the Internet, the footer was little more than simply a line of text bearing criteria such as the copyrights, legal notices or the means to navigate to a little area on the site. That little area we speak of could possibly (and not necessarily) lead to an area of more information such as navigational information, creator comments, recent postings, further copyright details and such. Read on to know more of three pointers you could keep in mind when designing footers.
Make Sure You Do Not Have Repeated Content Unnecessarily
Do be careful when using content to place on footers. This depends totally on the nature of your site, and the kind of content that you want your audience to read over and over! For instance, if you run a blog or a content site, you could highlight the key features of the posting on your footer. But make sure it is not a mere repetition of your page header in different words. The footer could rather be a summary of the posting, while the header could be a hint of the content of the entire post. The footer could also signify a connection to the next page of the site – maybe raise a question, urging the user to subconsciously click on to see the next page?
Use Logos if You Wish to
Today people are very concerned about issues of security when they are viewing a site for the first time. Why not use the footer area to place logos which speak of a verified merchandise, a veri-sign secure logo, a McAfee secure logo or some other such text or graphic which makes the user seem welcome and safe to the page? You would be surprised at the effect of such a logo on an area as seemingly irrelevant as a footer!
Use Relevant Subject Matter
Let us not even go towards thinking of an old fashioned subject oriented footer here (although they do have their places)! Say you have worked very hard with the headers and the body content of your web page and now you need to work on the footer. Why not add stuff like icons, graphic art or simply something fun? These are things that are not really expected from a footer, and that is the very reason they can make highly effective footers!
The bottom line literally is, use your imagination when things get stereotyped or boring! Try and think out of the box when making your footers!