Companies go for the integrated marketing nowadays: all channels are exploited, and the virtual medium has much to offer. Advertising has reached new shores and the targeted clients are more and more skeptical about products. What other environment, if not the exponentially-developing world wide web, is more likely to be more and more competitive as days go by?
The design, the originality, the well-crafted ensemble, the art inspired, are, as this blog sure points out, the prerogative for good competitive sites. Nothing is left out in a world where possibilities are only limited by imagination.
So here we go again, exploring another approach when it comes to impressing the diversity of an auditorium within virtual boundaries: interactive pages which challenge the visitor to take the initiative. Mostly, once landed in such a mini game, the visitor shall make a choice of click. Either start the game or skip the intro, or make your mind about the path to follow. It is a kind of non-static independence similar to an adventure game. It is not only the looks which impress, but also the wits, the test, the requirements (even if not very elaborate, most of the time, but still quite particular). But all of these, merged together is what the designer follows when investing in such a charming appearance: such sites are most likely to become viral online marketing campaigns. Why so: because users enjoy the game, it’s originality or it’s puzzle and pass it on to friends, colleagues and family (for challenge, for fun, for sharing, etc.). They don’t forget so easily.
We’ve gathered a collection of such captivating pages here bellow, but feel free to add some suggestions if it happens that we skipped some nice or important campaigns.
Guys and Dolls – Nathan Detroit’s Craps Game