In the previous post about business cards we have seen some nice ways to merge real printed cards with digital devices. Now we will see something even larger than life: the augmented reality. If it is the first time you hear about AR you really have to document yourself: augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. You can see a nice example of augmented reality on Ecomaginatio. Now, for the business cards the possibilities are enormous. As a matter of fact, these days, the websites are taking over the responsibilities listed above, therefore the main target for the modern business card has had to be changed to meet a different perspective.
In this article we’ll see how the modern card looks like in the food business department, also revealing the new purpose of the business card: graphic advertising. The designers who created these cards have focused mainly on the aesthetic and the concept of the business card, instead of the information presented in the booklet. This is a great way to captivate the client, catch his eye, and determine him to look over the information listed on the card.
You’ll notice that the designers have used a great variety of methods of modern graphic design for these business cards, and in some cases they’ve even chosen different fabrics to enhance the visual experience.
However, you should keep in mind the fact that these are cards made for businesses in the food branch, so the possibilities of using various graphic design techniques are more accepted in comparison to other business areas. So enjoy the results of this creative freedom!
AR Business Card Demo by lm3labs
Interactive Business Card With Video Capabilities by Jonas
BOW – Diferen Augmented Reality Business Cards – They Interact in Close Proximity
AR Business Card with 3D Avatar
Business Card Demo Adobe MAX 2009
3D Video in AR Business Card
Augmented Reality Business Card Demo
Video Presentation AR Incorporated
Augmented Reality Interactive Business Card
Unconventional AR Business Card
Cube Presentation by Fullscreen
Augmented Reality Creative
AR Business Card with Video Demo
Avatar Style Business Card
Giulio Grasso Business Card Demo
3D Typography in AR Business Card
Interactive AR Business Card
Mind the Gap Business Card by Reverb
3D Head AR Business Card
3D Baseball AR Cards
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