Posted by brantwilson

Brant Wilson is a staff writer for the DesignMag network. Brant enjoys all things design and development, dogs, and candy. Brant is passionate about training freelancers. Learn how you can earn $125+ freelancing. Start learning for free now! Connect with Brant on google+

5 Comments

  1. I am developing my logo for my website and found your tips is useful. Thanks.

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  2. I disagree with some of the points here. We identify objects by abstract colour. It’s true of posters, and it’s true of logos. A green circle with a smaller white one inside reads as “Starbucks.” A blue oval with a white rectangle inside reads as “Ford.” A blue, white, and gold strip read as Visa. Your comments about not relying on color, and keeping things symmetrical and not biased on a the vertical or horizontal axis, are possibly misleading. While a logo should work in black and white, what matters more is that it work ideally in the context it will most often (and most importantly) appear. If this comes at the expense of secondary use, then so be it. I also disagree about adding a tag-line to the logo. This is highly dependent on your intention and the industry you are marketing too. While a logo’s job is not to educate (it primarily to uniquely identify), commentary may be appropriate if your logo stands alone as an ambassador without the aid of support material. The “rules of engagement” are dictated by both the brief; it’s not wise to outline general prohibitions without having one in hand.

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  3. You’ve made some great points here for anyone working on a logo design.

    No.8 is one of the most important but is often overlooked (or ignored) when you see logo designs.

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  4. […] read the entire article head over to dzineblog and let that logo magic start to […]

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