Best Practices for Long-tail Keywords in Google SERPS
by Jake Rocheleau
on June 4, 2013
The process of writing web copy for Google is tough. You need to spend time analyzing your own search habits and consider how others might use similar keywords and phrases. Google is only a computer and it can only work from the user’s input. But after enough time and effort it will be easy to pick up on the most common solutions for ranking in Google.
I want to share just a few best practices when writing your own copy on websites. Traditionally the header and body text should contain a number of repeating keywords and phrases which relate to the long-tail curve. This is focused on the 70% of search queries which are longer than just a couple words.Read More