An Open Book: Five Core Elements to Make Visible within Your Shopping Cart Application
on March 21, 2014
When you are running a business, the most important thing that you can focus on is the experience your customers have while purchasing your products and services. With smartphones and tablets becoming a more popular way for sales transactions to take place, it is important that your mobile website is just as easy to use and navigate as your traditional site. Your customers should view your mobile website as an open book, making it very easy for them to find out whatever they need to know before and even after a purchase has been made. If your website currently doesn’t meet this standard, there is no need to panic. You can achieve this goal by checking to make sure that five core elements are in place and easy to find within your site.
As is the case with any sales environment, traditional or online, you need to make it as easy as possible for customers to get from Point A to Point Z in a relatively short period of time. Spending too much time at any point in the shopping process can easily lead to a decrease of interest and an increase in the chances of abandonment. Making sure that your call-to-action buttons, such as “Add to Cart” and “Checkout,” are easy to find plays a much bigger role in achieving this goal than you might realize.Read More