5 Tips of Holiday Communication Design
We are back in the time of year where some of use need to get busy with publishing plans. If you are working on document designs, this article will give you five useful tips.
If you are starting off on a new project, brainstorming is a key blueprint stage (whatever the nature of the project). As they say, well begun is half done! Get a very clear idea of the requirement through the brainstorming sessions. Make notes which you can refer to at a later point in the project. A simple meeting with a client where you discuss the requirements is all it takes to get things going in the right direction.
2. Group Your Layout
If your design pieces are scattered randomly, it can get very difficult to find the right one at the right time. Why not store your design elements in different folders or pages, grouping together however it is that you wish to categorize your design features?
All the different elements of your design need to come together aesthetically to create an over all effective visual. Are you using colors and fonts consistently? Make a not of the exact shades of colors that you use and do not just use the color picker (Adobe Photoshop) to select colors each time. Rather, you should be looking at the RGB values to use the exact same shade of colors every time you make a design element. Do you have a clear idea of the overall company marketing campaigns. Does the company use a particular color or font over and over?
4. Visual Alignments
While it is great to make symmetrical designs, it is all to easy to overdo the symmetry thing by centering everything in sight! When using text, it is a better idea to justify it on one side of the design rather than center it. However, posters could be an exception, as are headings. In other words, center alignments are not WRONG, we are only saying it is better to use this effect sparingly.
How often do you hear about contrast when reading an article on design tips? Contrast is a design element which is neglected all too often! It can add a lot to your visual creations, when used wisely. While we have mentioned above that you need to use colors consistently, it is also important to differentiate one design element from the surrounding ones – using contrast. And then, when we speak of contrast, we do not have to limit this simply to the color elements. Why not apply this idea of contrast to the nature of the design itself? Are many of your design elements similar in the way you have designed them? Are they very much alike? Use some contrast here by making different KINDS of design elements that come together aesthetically yet remain contrasting to each other. Think yin-yang here!
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