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6 Goals to Reach For When Designing Your Next Website

by brantwilson

on January 27, 2010

in Tutorials

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Goals are important to have in life. They are especially important for website design, because without any goals, you have nothing to shoot for in the end and nothing to measure your success by. Goals help designers focus on the important things and not lose sight of what you want in the end; goals are what help designers deliver outstanding sites every time.

The results at the end of the site design process are usually pretty much the same with every project; I end up with a site design and I hand it off to the client. In the beginning, I have an idea of what I want to do and what the client needs, and I know I want to strive for an awesome deliverable in the end. The steps in between follow roughly the same path, however each site design is vastly different in style and character needing some different steps to achieve the proposed outcome. Sometimes I feel the need to sketch and other times I jump right on my computer. Even though the process may be different each time, it’s important to have goals with every site, whether you write them down or keep them in the back of your mind while you design. I’ve compiled a list of Goals to Reach For When Designing a New Website.

Thanks for sending a article right away, i like the article nice topic, i’ve one suggestion if we can add more examples to the each goals it would be even more good
i think we can just say more examples and add another 4 to 5 website designs without description, pls let me know what you think about this

1. Strive for a Design that’s User-Friendly and Beautiful

A great user-interface is often sacrificed for a wonderful design, but both are equally important and should go hand in hand. A well-designed site helps users travel through your site with ease. Items are where users expect them to be. If they’re in unusual places, they need to make sense and the site design needs to direct users where to go. The navigation is best near the top of the page not because that’s where it looks best, but because users don’t often know to scroll down to find it. If you expect users to scroll to find the navigation, give them a reason to scroll like some movement in the design that directs their eye downward and they’ll find it more easily.

Examples of Sites With Beautiful and Smooth User Interfaces

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whitehouse

2. Create a Site that Targets the Appropriate Audience

I’ve seen many gorgeous sites that just don’t fit the target audience. A retro site with funky colors may look great for a design studio or a music producer, and your client may love the look, but it doesn’t fit a law office with a professional, corporate clientele. Your client can give you good insight on their particular audience, who they target and what customers they reach the most. Do your research and see what other similar companies are doing. You don’t have to do the same thing, but the feel your site gives to its users should be similar.

Examples of Sites That Target Effectively Their Audience

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Apple website

3. Design a User-Interface that Flows Freely, allowing users to navigate easily and find what they need quickly and efficiently.

A good navigation is key for a top notch site. A sitemap done beforehand helps determine where pages should go and what items should be placed together. Many sites often have too large of a navigation because they didn’t plan where information would fit best. You need to minimize the amount of space and maximize the amount of pertinent information. Not everything belongs on a company’s website because not everyone is going to have the patience to read it. Streamline the navigation, determine what’s important and throw away the rest.

Examples of Sites Whose Interface Flows Freely

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Media Temple website

4. Give the Client What they Want Plus What They Need

As many designers know, the client usually thinks they know best. They do know their company better than you (in most cases!) so do take their advice on their industry, listen to what they say about their audience and the products they are selling. However, they may not know how to organize the information in the most practical manner, and they may not realize the characteristics of web users. Educate your clients on items that are important for them to know and help them understand why they don’t need certain things that may seem cool, like a 5 minute flashy intro to their site.

Examples of Features/Tools a Client May Want and Need Installed

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Mobify website

5. Increase the Site Functionality with Additional Code

A simple website can be made into a great website with the addition of some fancy features with the use of javascript or php. Users will enjoy the extra added feature and it gives designers a chance to try out a new tutorial. There are so many skills out there to learn and add to your repertoire, why not aim to stretch your design legs and try something new with each site? Try a new jquery tutorial or add a fun php script. There are tons of new things to learn every time you sit down to design a site. If you could learn just one new thing with every site, think of where you could be in one years time.

Examples of Additional Code that Can be Added

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Authentic Jobs website

Goals are definitely an important part of being a designer and moving forward with your design and coding skills. You can’t hope to increase your skills and dazzle your clients if you don’t aim for something. Think of what you want to accomplish when you start a new site and aim not for perfection but for a great site design, each and every time. What are your goals when you sit down to design a site? Share your thoughts and comments below.

6. Strive to Reach a Moderate Level of Productivity

If you wish to provide your client the best quality possible for their specific needs, then at one point or another you’ll need to come to terms with increasing your level of productivity when working on a project. A lot of us spend an immense amount of time looking for inspiration, surfing the web, emailing, and more before we actually get to the “design part” of our projects. This means you wasted valuable time that could’ve resulted in a more efficient, better designed, and more organized project. In order for you to increase your level of production youÕll have to thoroughly asses the areas of which you need to improve on (i.e. time/task management, being more organized, quality, and more). Below you’ll find a few free tools to help you become a much more productive and organized designer.

Tools That Can Help You Improve Your Productivity

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About brantwilson

Brant Wilson is a staff writer for the DesignMag network. Brant enjoys all things design and development, dogs, and candy. Brant is passionate about training freelancers. Learn how you can earn $125+ freelancing. Start learning for free now! Connect with Brant on google+