Many newsletters are published by clubs, churches, societies, associations, and businesses, especially companies, to provide information of interest to their members, customers or employees. Sending newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks.
A beautifully designed newsletter can make the user more interested in your product or your service, here i’ve collected 25 impressive news letter designs, for you inspiration, which will be help-full to you on your next newsletter design process
1.) Fifty Coins
2.) Whiskey Militia
3.) Team Worx
4.) Percept
5.) Nation Toys
6.) Crate & Barell
7.) Altar 7
8.) Totally Rad
9.) Patriot
10.) Letone email
11.) Eroi
12.) Batlow Bites
13.) BKWLD
14.) Dekalb
15.) Art Dcore
16.) UXT
17.) Urban Outfitters
18.) Paradise
19.) Land’s End
20.) Icon inc
21.) File Maker
22.) Glass House
23.) Foot Pets
24.) Spread Shirt
25.) Triple Dip
Source - Beautiful Email Newsletters
BEN is a Gallery Site showcasing Best Designed Newsletters, You can submit your Favorite newsletter here
September 2nd, 2009 at 2:54 pm
Brilliant work! I wish there was just one single email application for everybody, so that email brochures would look the same to everyone.
Thanks for sharing. Great post. Cheers
September 2nd, 2009 at 5:44 pm
Great recopilation!
The best produced i think is eROI, the other used CSS and that’s not good for a newsletter in most webmail browsers!
excelent, guys!
September 2nd, 2009 at 6:57 pm
Brilliant designs. Very unique and creative.
Great collection!
September 2nd, 2009 at 8:04 pm
Sorry - i disagree with a lot of the “Email Newsletters” up there - a lot of thm are just big images, or a series of big images - that’s not good email newsletter design.
September 3rd, 2009 at 6:31 am
Thanks a lot, that’s really help-full in newsletter design process
September 3rd, 2009 at 6:00 pm
Must agree with Nosaj. The designs look very nice, but not for emails. Large images are not good, text should not be in images, but hard-coded and I even wonder they are using the right html-setup.
September 3rd, 2009 at 6:42 pm
Nice article. For more inspiration try Inbox Award htttp://inboxaward.com
We are new on the scene but already have plenty of email newsletters for your inspiration.
*Ps If I have double posted please delete. Thanks
September 3rd, 2009 at 7:03 pm
I agree with Nosaj and Cocktaille - email templates shouldn’t usually be one big image as its not good practice but sometimes there’s no reason why they can’t be if the target audience is right.
September 6th, 2009 at 7:45 am
Very good idea !
Good Newsletters’ models are quite difficult to find…
Thanks
September 9th, 2009 at 11:36 am
Actually, this seems more like a ‘bad practices’ list… most of these will look rather horrible in a lot of common email clients, if they are not already flagged as spam.
Perhaps a comment by a knowledgable front-end developer per design would be in order before a lot of youngster get the wrong idea about how to design newsletters.
Check for example campaignmonitordotcom for info on how you DO design and built a good HTML email.
September 10th, 2009 at 5:15 pm
niceee examples!! thanks 4 inspiration!
September 11th, 2009 at 1:19 am
Muito fodaaaaa!!!
September 17th, 2009 at 10:24 am
cool.!!
thanx
September 19th, 2009 at 9:33 pm
Hello, I am fairly new to the industry and wanted to get some information on the extent of your services that would apply to my situation. I am working on a startup company for a new solar technology product for residential use. It is about 5×5x4 inches and will need padding material as it is made of glass and metal. I have come up with a logo for the company but am not fully set on the design. I plan on marketing the product to a major home supply center and would like to know how far you can take me in the process as far as logo design, packaging the product, creating a website and any other marketing tools that you feel will be necessary for the success of the company. I am working on numbers for the business plan, and have investors looking over costs. Please reply with information on services and costs so that we will be able to determine our startup costs.
Thank You and I’m looking forward to your reply,
Kai Demolski
Lite Year Solar
A light year ahead of the rest
September 23rd, 2009 at 12:31 pm
iopoip
September 23rd, 2009 at 9:24 pm
I agree with a lot of the designers above.
It’s important to use as much HTML text as possible…some of these will probably render poorly in the average email client. However, there are some good examples of properly designed emails.
I try to stick to a creative (small-ish) header / footer to grab attention and pack the middle with good ol’ crawlable content.
September 24th, 2009 at 5:21 am
Very inspiring designs. Thanks for sharing.
September 25th, 2009 at 6:57 pm
I’ve worked with several junior designers who designed a lot of the above… they may seem fun but they are hardly practical. In the end I had to scale them down in order to make them useable.
A good deal of email browsers have images disabled by default with an option per email to turn them on. A good email newsletter works without images turned on and as plain text. Most of the above would fail at that.
September 25th, 2009 at 7:40 pm
I agree with Nosaj, although the designs are great they are not good newsletters. the majority of these are just images and if people have images turned off in the mail program for newsletter then they are not effective at all. If I get a newsletter that is all images I delete it right away.
David is also on point concerning this. Great looking designs, bad newsletters
September 30th, 2009 at 11:36 am
Awesome coverage! Thanks!
October 2nd, 2009 at 12:21 pm
It was sooo usefull thank you for posting this for us!
October 2nd, 2009 at 10:06 pm
Brilliant recopilation, my favorite is Urban Outfitters.
October 3rd, 2009 at 1:19 pm
MUY BUENOS DISEÑOS FELICITACIONES POR ESTAS NOTAS TAN ENRIQUECEDORAS
October 5th, 2009 at 2:13 pm
MUY BUENO EL APORTE.. DE SEGURO POR AHI APLICO ALGUNA DE ESTAS IDEAS EN MIS DISEÑOS… SALUDOS DIEGO..
October 6th, 2009 at 12:33 am
Any chance you can contact me?
October 8th, 2009 at 2:29 pm
its beatifull..
October 22nd, 2009 at 9:52 pm
i have been reading your blog for a bit now, just wanted to say thanks for this. and i have am subscribed to your RSS feed. look forward to reading more from you
November 13th, 2009 at 12:27 pm
Came across your post as I was looking for press release related info. Very nice post. Hope to learn more from you.
November 24th, 2009 at 9:54 pm
I agree and disagree with previous criticism that the majority is big images and no text. It depends on the client and their customers, I have clients where we see a massive CTR when using 3 large banners, much higher then in other tests where we have had the majority written content and less emphasize on the design.
And of course in most cases, to much images just means people either delete or go to the next email.
I also agree that most of these examples are not very well coded. Email marketing should look like it was coded 1998, hardcode absolutely everything in your html then add style=”" on top of that to try and make sure it looks as best it can in most of all online/offline email readers. I personally take great pride in my HTML when doing front end webdesign but when it comes to email marketing you have to dirty your hands in ways you never knew you could. Even when it makes your teeth cringe.
It would be interesting to see the accompanying subject lines, that is where you can see who makes it or brakes it to begin with. Personally we A/B test the subject lines on a test pool of about 10 percent of the list before any email send out, it sounds like a lot of extra work but it has served our clients very well going that extra little bit.
November 24th, 2009 at 10:00 pm
Sorry for the double post, maybe you could add this to my previous post:
It would be interesting to see a poll of what previous posters (who seem to be in email marketing as well) use as their preferred platform. Mailchimp, paid for software, built into the CMS’ etc.
Just a thought, we use a quite pricy option because of the service they provide but because of that we can’t really offer email marketing to our smaller clients. It would be good to get some recommendations of software across the board. Anywhere from the small home office to the bigger corporate clients and everything in between.
December 28th, 2009 at 4:10 pm
I always love to read good comments since you can learn a lot about them. I don’t always agree but still your comments are good.
January 9th, 2010 at 4:05 pm
What a really nice selection of newsletter designs, lots of big images which are not ideal but the designs are nice and varied.
Think some posts with creative emails that don’t rely so much on big images would be good.
Thanks
January 26th, 2010 at 4:16 pm
i would like to see these in Microsoft outlook.
February 1st, 2010 at 6:44 pm
I think my boss and co-workers would shoot me if I designed an image email…they look nice but are terrible e-newsletters. You should call this section “25 Impressive Email Newsletters you shouldn’t send”
February 1st, 2010 at 8:33 pm
Very interesting site. Hope it will always be alive!
February 6th, 2010 at 2:27 pm
good!